Interesting collaborations aren’t exactly rare, but only with THE SUPERLATIVE JOURNEY by WeSC x Smart do they come looking so good. It’s all about exploring the world: it’s all about the journey. That motto in mind, the makers of the collab have sent their people around the hottest metropoles of the world to return with masses of digital documentation for all of us to enjoy. Berlin, New York, Paris — whatever it is you’re looking to discover, you shall not forget: the journey is the mission.
The best part about all of this (and about every possible PR stunt) is not the chique videos or the cool headphones; usually, it’s the get-together organized by the makers. Last night, for example, we had a pretty good time at the launching event of The Superlative Journey. To be honest, it’s more like a family gathering. Drinks, fun, and happy people all around. And that’s a pretty Berlin thing to do, too: sit on the sidewalks and chat to your Mitte friends about what’s going on, on– and offline. You just know that your friends are going to be there, along with people you only meet on occasions like that.
It’s a nice change in the daily routine. Cheers to our hosts! By the way: check out the Berlin video of the Superlative Journey.