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Make Love, Not War: AXE & PEACE ONE DAY Campaign Round-Up

published on 2014-09-19 by Sara
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Remember the incredibly well done AXE Peace campaign we already reported about a while ago? The time has come to round up its achievements, which are abundant. With the Motto “Make Love, Not War”, which was prominently painted at the notorious street art corner of Falckensteinstraße, the campaign was also physically brought to life in Berlin.

On an international scale, more than 425.000 people contributed virtually or in real life to a good cause. In Germany, people were asked to stay in bed for 24 hours on a lazy Sunday – we were among those, too – and more than 130.000 followed the call for peace and watched the accompanying five hour social event. The hashtag #liegenbleiben temporarily led the Twitter Trend rankings, and no other hashtag was used more in Germany. It was used more than 25.000 times in Tweets, pictures and posts. More than 220.000 Likes were accumulated on Instagram.

In other countries, people either smooched to show their love or donated blood to the Red Cross. The social media campaigns were organized to raise awareness to the current political state of the world.

Sixteen countries were part of the global AXE Peace campaign that was executed in collaboration with Peace One Day. Watch the video to see what went down all over the world to support the cause.


The attention of more than 400 million people world wide was garnered for the project, accumulating about 320.000 US-Dollar in the process. AXE invites all of you to celebrate the success of the campaign on the World Peace Day. On September 21st, the international World Peace day, R&B world star Akon will be playing an exclusive concert in the Democratic Republic of the Congo. You can watch the whole thing during the live stream on


This post was endorsed by AXE.

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