Weekday, a very popular and affordable Swedish fashion brand, decided to hold a sale at their Friedrichstraße franchise. Since their selection of brands and products are usually on par with the Zeitgeist of the streets, we were all (3000 people on Facebook and me) pretty curious as to what their announced “Vintage Mid Season Sale” had to offer. Now: how far do you take a store sale? Even before the doors opened the place was filled with eager 16 year olds. After all, all the products were supposed to be cheaper than 8 Euros.
It became a full fledged catastrophe: masses and masses of people tried to get into the store, and once inside, spending the next half hour unable to navigate in the crowds. One thing led to another, piles of clothes ended up on the street, people ran outside with what they could grab, and no employees to keep them in check. Despite the turmoil, people were still trying to get inside the store.
We also took a video of what went down.