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WD at IFA – Win a My Passport Wireless Drive

published on 2014-09-10 by Sara
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External hard drives are the foundations of our digital society. Without them, there’s no big or little data to speak of. Since many of you freelance and hop from one desk to the next, we’re giving one Western Digital My Passport Wireless 2 TB External Hard Drive away! Let us know what you need your hard drives for in the comments til September 19 to get the chance to win.


Wheras some companies has their exclusive keynotes, most of the consumer electronic producers tend to flock to the annual IFA to present their newest innovations. The IFA, the Internationale Funkausstellung , is the world’s largest exhibition of its kind. And while there are many sexy themes to hunt down – new smartphones, new TVs, new computers and such – one of the most important digital devices of our days is often forgotten in the media: the external hard drive. Without it, none of the newest and poshest sleek little laptops would exist. Nowadays, even those without digital work have at least 2 or 3 TB worth of data to backup.

Without my seven hundred and two external hard drives, I wouldn’t be able to store the massive amount of photography, not to mention be flexible enough to work from everywhere (since I don’t need a big ass stationary computer anymore with a gigantic integrated hard drive). To find out more about what the future holds in terms of back-up solutions, Western Digital invited us to their trading booth of the IFA and showed us how hard drives have evolved over the years.

In this picture my arm looks like a chicken wing.

Their new Western Digital “My Passport Wireless” 2 TB drive is perfect for every freelancer and data hoarder. I know that Berliners love to move their work around, from office to working space to café to DJ gig to meeting to bed – I tend to do that as well. With the My Passport Wireless, working with an external back up drive has become way easier: there’s no need for a cable connection anymore. Photographers are even luckier, they will be able to unload their SD cards right onto the drive without needing to go through the laptop system anymore. Indeed, back up drives might not be the sexiest subjects, but they’re the skeleton of todays digital work, and Western Digital are making sure that the paths to safe back-ups and short and sweet. 

The My Passport Wireless works on Wi-Fi (no internet connection is required though) and can be used to transfer files from and to desktop computers, laptops, smartphones or tablets, for automatic back-ups and for looking up files from wherever you are. Besides, you can actually use it with all your devices (as it doesn’t need any cables). Backing up my pictures from my iPhone immediately? Nice!

While I’ve arrived at a point where a sole 2 TB hard drive won’t suffice anymore, I appreciate every one that comes into my collection. Like books, they are ordered and numbered so I know which one to take along on my photo-journeys from one desk to the next. How about you? What do you back up on your hard drive, where do you go to work, how often do you back up?

To win the My Passport Wireless 2 TB external hard drive, answer the questions in the comments til September 19 and like/share this post on Facebook or tweet it. We will notify the winner by e-mail on the 20th September.


This post was endorsed by Western Digital.

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